Shot across Downtown LA and Joshua Tree for Dutch menswear brand Labfresh, this campaign spans two contrasting backdrops: city scape and open desert.
We handled pre- and post-production, collaborating with LA based photographer Tim Kasper on the shoot.
The result is vibrant and quirky season's range of images and video's moving between urban life and the heat of the desert, built to highlight the fresh USP's of the brand.
