Shot in the scorching heat of an Amsterdam summer, this campaign ran with a Fishermen theme: a borrowed local boat, a sailor bar, and a fish shop that let us hold the biggest catch they had.
The sea theme tied directly into the collection's Seawool products, made from oyster shells. We led direction, videography, and pre- and post-production, with photography by Olivia Grace.
The real challenge was selling an autumn/winter collection under the summer sun, making a seaside story feel right at home in the coming cold.
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